Towards zero waste

  • Target: Reduce, reuse and recycling of waste across all operations by FY26/27
  • Progress: Waste reduction initiatives and KPIs initiated across all operations in FY 22/23 

From our design studio to the production of our collections, our stores, and events, we are changing from the inside out towards a zero-waste business. We have introduced digital showrooms and virtual sampling to reduce the development of physical samples, and we are working with our denim and jersey suppliers to recycle our material waste from the cutting room floor. We discourage discount culture and are limiting the number of unsold products by forecasting analytics, and we are working with our event partners to repurpose the sets we create for our fashion shows. Our goal is to reduce, reuse and recycle waste across all operations so that by FY 26/27 we send zero waste to landfill. ​  

Repurposed fabrics

We have been turning old into new through our repurposed capsule collections since 2019. Repurposed has been our platform for experimenting and finding ways to maximise the use of deadstock and scrap materials. With each capsule our design team has pushed the boundaries of creativity using techniques like patchworking, splicing, overprinting and lasering. Now, we have integrated the repurposed approach into our main collection and everyday creative process. Meaning we are always thinking about how to use every bit of material we already have.  

More on Sustainability

Creative manifesto
We believe creativity is our greatest asset, and how we utilize it is our greatest responsibility.
1. Design for longevity
100% of our collection designed with longevity principles by FY 30/31
2. Preferred materials
100% of our collection made in preferred materials by FY 26/27
3. Low impact production
100% use of low impact processes in our production by FY 26/27
4. Strategic partnerships
>50% of orders with suppliers sharing our sustainability ambitions by FY 26/27
5. Traceable supply chains
100% traceable supply chains down to raw materials by FY 26/27
6. Protecting workers rights
100% monitoring of workers’ rights across our supply chain by FY 26/27
7. Reduced climate impact
50% absolute reductions of Scope 1, 2 and 3 GHG emissions by FY 30/31
8. Circular packaging
Circular packaging across all our operations by FY 26/27
9. Towards zero waste
Reduce, reuse and recycling of waste across all operations by FY26/27
Documenting our work
Policies and annual sustainability reports
*Please note that some products may be sent from Sweden due to unavailable shipments from US. Import duties included.