Creative manifesto

We believe creativity is our greatest asset, and how we utilize it is our greatest responsibility. Progressive creativity is about responding to the significant questions of our time. Our planet is facing critical challenges, and we know the decisions we make now will have an impact long into the future. Fashion is an expression of identity and values, and it is our mission to ensure it deserves a part in creating a more sustainable and inclusive world to live in. We are asking the challenging questions and collectively embracing change.

Our Creative Manifesto represents our shared values and defines a set of principles that are guiding us in our sustainability journey. By incorporating these principles in everything we do, we are setting a course for progress, significant both for our times and for our future.

Design lasting icons

Create desirable products that stand the test of time with considerations for their entire life cycle.​

Create with impact in mind

Choose quality materials and solutions consciously to minimise environmental impact​.

Strive for progress together

Build partnerships with suppliers that share our sustainability values on people and nature.​

Be curious and honest

Implement a culture of transparency and learning within our supply chain and towards our customers.

Act on climate

Adapt our business model to reduce the carbon footprint across our operations in line with climate science.

More on Sustainability

Creative manifesto
We believe creativity is our greatest asset, and how we utilize it is our greatest responsibility.
1. Design for longevity
100% of our collection designed with longevity principles by FY 30/31
2. Preferred materials
100% of our collection made in preferred materials by FY 26/27
3. Low impact production
100% use of low impact processes in our production by FY 26/27
4. Strategic partnerships
>50% of orders with suppliers sharing our sustainability ambitions by FY 26/27
5. Traceable supply chains
100% traceable supply chains down to raw materials by FY 26/27
6. Protecting workers rights
100% monitoring of workers’ rights across our supply chain by FY 26/27
7. Reduced climate impact
50% absolute reductions of Scope 1, 2 and 3 GHG emissions by FY 30/31
8. Circular packaging
Circular packaging across all our operations by FY 26/27
9. Towards zero waste
Reduce, reuse and recycling of waste across all operations by FY26/27
Documenting our work
Policies and annual sustainability reports
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