Preferred materials

  • Target: 100% of our collection created using preferred materials by FY 26/27 
  • Progress: 68% of our collection made in preferred raw materials in FY 22/23

Materials are the core of our creative expressions. We drape, fold, cut and continually experiment to evolve our aesthetic, fluid or sculptural, delicate or technical, we care how our materials are made. We prioritise working with qualitative, responsible materials that last. Our material classification tools help our design team navigate material choices by guiding them on what to use more of and what to avoid. Today, over 60% of our collections are created using preferred organic, recycled or responsibly sourced materials and we aim to reach 100% by FY 26/27. 

Responsible wool

We have been crafting our classic Canada scarf from responsibly sourced wool since 2022. Making the transition to wool certified by the Responsible Wool Standard (RWS) means we can feel confident that our fibre is coming from farms committed to upholding high animal welfare standards and a progressive approach to land management that helps protect soil. Over 70% of all the wool we use in our collection is now RWS certified. ​Find our products made in RWS wool here. 

The Recycled puffer

Our hooded down puffer jackets in our Fall Winter 2023 collection were made using 100% recycled materials, including recycled nylon, polyester and down filling. By switching to recycled alternatives, we reduce the use of virgin fossil fuel-based materials and lower the product’s overall environmental impact. Recycled down also supports us to avoid risks on animal welfare. Overall, 10% of the materials we use in our collection is recycled. Find our products made in recycled materials here. 

Organic denim

We use more cotton in our collections than anything else. Over the last four years we have been transitioning to organic and today it represents over 70% of the cotton we source. Organic cotton is grown without chemical pesticides, supports healthy ecosystems and improves working conditions for farmers. Find our denim and other products made in organic cotton here. Now, we are also working with partners that practice regenerative farming methods that focus on climate and biodiversity conservation. Our first regenerative denim styles have now launched with our Fall Winter 2023 collection.  

More on Sustainability

Creative manifesto
We believe creativity is our greatest asset, and how we utilize it is our greatest responsibility.
1. Design for longevity
100% of our collection designed with longevity principles by FY 30/31
2. Preferred materials
100% of our collection made in preferred materials by FY 26/27
3. Low impact production
100% use of low impact processes in our production by FY 26/27
4. Strategic partnerships
>50% of orders with suppliers sharing our sustainability ambitions by FY 26/27
5. Traceable supply chains
100% traceable supply chains down to raw materials by FY 26/27
6. Protecting workers rights
100% monitoring of workers’ rights across our supply chain by FY 26/27
7. Reduced climate impact
50% absolute reductions of Scope 1, 2 and 3 GHG emissions by FY 30/31
8. Circular packaging
Circular packaging across all our operations by FY 26/27
9. Towards zero waste
Reduce, reuse and recycling of waste across all operations by FY26/27
Documenting our work
Policies and annual sustainability reports
*Please note that some products may be sent from Sweden due to unavailable shipments from US. Import duties included.